FEED Projects was founded in 2007 with the mission to create good products that help FEED the world and has been supporting WFP since its inception. The organization sells bags, t-shirts, stuffed toys and other accessories online and via partner retailers. All of the items include a donation to help fight hunger worldwide.
FEED was founded by Lauren Bush, former WFP Honorary Spokesperson, and Ellen Gustafson, former WFP Public Information Officer. To date, over $5 million has been donated to WFP providing thousands of school meals to poor children in Rwanda, Kenya and Haiti.
As the company has grown, FEED Projects has expanded its merchandise offerings to include products that will support WFP's Purchase for Progress and Food for Assets programs.