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About
MasterCard
"At MasterCard we believe that good partnerships can build great opportunities, exciting initiatives and ground-breaking experiences. Our partnership with the World Food Programme, delivers against one of the most compelling visions, a world beyond hunger. Together we will leverage MasterCard’s leading technology, innovation and expertise to empower communities and people around the world. Something we can all feel good about."
Ajay Banga, CEO and President, MasterCard Worldwide
In 2012, MasterCard teamed up with WFP to create a game-changing partnership that will deliver innovative solutions to meet the needs of the world’s hungry and vulnerable populations.
The partnership links MasterCard’s expertise in technology and payment systems to WFP’s expertise in delivering food assistance.
As well as helping the world’s hungry, the partnership will empower brands and consumers by providing more choices “do good” by supporting the fight against hunger.
The partnership will unfold under two main pillars:
-Digital Food: MasterCard is helping WFP strengthen its delivery of “digital food” to the hungry poor around the world.
-Integrated Giving: MasterCard is supporting the creation of an online platform that will allow consumers and brands to fight hunger quickly and easily using multiple payment methods.
Partner Profile
Industry: Payments / technology
Support Area: Electronic food vouchers, online fundraising, financial inclusion
Geographical Focus: Global
Partnership Impact:
- Supporting WFP’s move from food aid to food assistance and promoting financial inclusion through technical expertise on delivering digital food vouchers.
- Building digital infrastructure to help brands and consumers fundraise.
- Raising funds to provide nutritious meals to school children and support in emergencies.
