Ending hunger: Hunger is the world’s number one health risk, killing more people each year than AIDS, malaria and tuberculosis combined. It robs individuals and nations of their potential by reducing cognitive development and school performance in the early years, and earning potential later in life. This can cost countries as much as 6% of their GDP. This compelling and solvable cause guarantees that CSR efforts will be seen by employees, customers and wider stakeholders alike.
Engage consumers: More and more, consumers expect their brands to not only deliver goods and services, but also enable them to do good in the world. By partnering with WFP, brands are seen to be part of the solution to the number one global problem: hunger.
Motivate staff: Surveys show that nearly 90% of employees familiar with their company’s efforts to fight global hunger feel a strong sense of loyalty to the cause. Companies can engage their employees to raise awareness and funds for WFP while seeing increased levels of staff retention and recruitment of talent.
Expert partner: With a proven track record of successful operations, award-winning campaigns, global media opportunities and millions of dollars raised, WFP’s efficient approach and low overhead will ensure the greatest impact of your company’s contribution. WFP’s dedicated team of professionals around the world can find matches between its programme needs and a wide range of companies’ core competencies and brand identities.
Innovation: Tackling social issues from public and private sector perspectives allows partners to approach challenges in new, creative ways – leading to innovation for both WFP and your company. From cutting-edge food technology that combats malnutrition to telecommunication innovations that enables WFP to reach people in far-flung regions with e-vouchers, your company’s unique know-how is one key to solving hunger.