Curtis ‘50 Cent’ Jackson, is one of the world’s most popular music artists and an energetic advocate for the fight against hunger.

After seeing the 2011 drought and famine in the Horn of Africa, 50 Cent made a public commitment to raise enough money to pay for one billion meals for hungry children over the next five years.

In order to achieve this important goal, he launched a new energy shot called Street King.  For every purchase of the energy shot, one meal is donated to the WFP to feed a hungry child.

Jackson, whose Get Rich or Die Tryin' album (2003) went platinum eight times, has a huge following on social media, particularly Twitter and Facebook , through which he is fully engaging his fans in his Street King movement.

“Every day, families in Africa go without food and water, never knowing when their next meal might be; but we can change that if we all work together,” he said earlier this year (read Huffington Post article).

He has also taken his message to TV, going on popular news shows to discuss his commitment to Street King and fighting hunger. These included appearances on Piers Morgan, CNN International and The Rachel Ray Show.

Having grown up in a poor New York neighbourhood, 50 Cent is familiar with the difficulties children face when they don’t have adequate support.

His goal of raising one billion meals for hungry children will help to deliver the nutrition they need to support their learning at school and give them a better chance in life.

As 50 Cent’s own life and career have evolved, he has come to recognize that his own personal transformation has opened up new opportunities.

“It’s been a gradual process…Music was the platform for me to get enough attention to matter. Now I can do things the things that are really effective,” he said in a recent interview.