KC CONCEPCION, the eldest daughter of singer-actress Sharon Cuneta, flew to the headquarters of the United Nations World Food Programme (WFP) in Rome last week to plead for more funds—at least $7 million (P340 million)—to help feed poor children in Mindanao. A rising star herself, KC (short for Kristina Cassandra) spoke to some 100 officials and staff members of the WFP as the national ambassador for hunger, a title she shares with actors Sean Penn and Drew Barrymore of Hollywood, soccer superstar Kaka of Brazil, and actor-musician Jang Dong-gun of South Korea. [...] KC was later brought to WFP executive director Josette Sheeran for a private meeting. [...] “Today has been an enormous experience for me. Of course, meeting with Madame Sheeran was a great honor. She listened as I updated her on certain issues concerning our program in Mindanao. To realize that she was aware of who I was, and also recognized my efforts truly surprised and humbled me,” she told the Inquirer.