50 Cent, music artist - Celebrity Partner

50 Cent developed a strong interest in using his star status to help the world’s hungry millions after he went on a trip to sub-Saharan Africa in 2010 and saw the plight of the region’s poor.

Curtis ‘50 Cent’ Jackson, is one of the world’s most popular music artists and an energetic advocate for the fight against hunger.

After seeing the 2011 drought and famine in the Horn of Africa, 50 Cent made a public commitment to raise enough money to pay for one billion meals for hungry children over the next five years.

In order to achieve this important goal, he launched a new energy shot called Street King.  For every purchase of the energy shot, one meal is donated to the WFP to feed a hungry child.

Jackson, whose Get Rich or Die Tryin' album (2003) went platinum eight times, has a huge following on social media, particularly Twitter and Facebook , through which he is fully engaging his fans in his Street King movement.

“Every day, families in Africa go without food and water, never knowing when their next meal might be; but we can change that if we all work together,” he said earlier this year (read Huffington Post article).

He has also taken his message to TV, going on popular news shows to discuss his commitment to Street King and fighting hunger. These included appearances on Piers Morgan, CNN International and The Rachel Ray Show.

Having grown up in a poor New York neighbourhood, 50 Cent is familiar with the difficulties children face when they don’t have adequate support.

His goal of raising one billion meals for hungry children will help to deliver the nutrition they need to support their learning at school and give them a better chance in life.

As 50 Cent’s own life and career have evolved, he has come to recognize that his own personal transformation has opened up new opportunities.

“It’s been a gradual process…Music was the platform for me to get enough attention to matter. Now I can do things the things that are really effective,” he said in a recent interview.

Partner Profile

Profession: music artist, businessman and actor.

WFP Partner since: October 2011

George Stroumboulopoulos, journalist

George Stroumboulopoulos went to Pakistan to learn about WFP's work there after the catastrophic flooding of 2010.

(Photo courtesy of CBC)

Canada Ambassador Against Hunger

One of Canada's most popular and respected journalists, 38-year-old George Stroumboulopoulos is also a leading voice against hunger, with an extensive humanitarian track record. 

The Canadian television and radio personality has won kudos as host of CBC Television's George Stroumboulopoulos Tonight (formerly The Hour), a 30-minute talk show about current affairs, politics, arts and culture. See George announcing his ambassadorship

George also hosts CBC's The Strombo Show, a three-hour radio show featuring a wide-ranging mix of music and artists. During his 18 years in the field, the Ontario native has won a number of journalism honours, including 10 Gemini awards for The Hour. In 2010, the show -- which includes interviews with some of the biggest names in politics, entertainment and sports -- was updated to the current George Stroumboulopoulos Tonight. See George interviewing Stephen Lewis about WFP

George's work goes far beyond journalism to embrace the fight against hunger and other humanitarian causes. He has been involved in a wide array of charitable events, including executive producing and hosting "Canada for Haiti," a live benefit that raised over $27 million for Haitian earthquake victims.

He is also a leading advocate of WFP, visiting our operations in Pakistan in February to witness firsthand the destructive effects of the 2010 floods and WFP's food assistance programmes to help families rebuild their lives. In Sindh province, George met mothers whose children receive highly nutritious foods through WFP child feeding programmes.

"For most of us, we only see the effects of disasters through the prism of media. The effects of the floods, earthquakes and conflicts and it can all be overwhelming. But getting to be on the ground, you see firsthand the people working together to provide nutritious food to those in need and the empowering of those affected to rebuild," he said. To see the documentary click here.

In late 2011, almost two years after Haiti was hit by a devastating earthquake, he travelled to the Caribbean island  to see what had happened in the country since the disaster and to meet with aid workers involved in the recovery operation. Learn more

 

George has also mobilized his fans and followers to help feed hungry children through WeFeedback.org, WFP's new, innovative social media initiative. Together, they are realizing WeFeedback's  message -- that if we all do a little, we can achieve a lot. Go to George's personal WeFeedback page

George is a fan of another WFP initiative; our FreeRice.com educational online game, which he actively promotes and plays on his show. He has challenged his audience to upgrade his group's rank to number 1 (from number 13) in the game, which donates 10 grains of rice for every correct answer provided to WFP.

As further recognition of the popular journalist’s commitment to humanitarian issues, and hunger in particular, in March 2012 he was named ‘Young Global Leader for 2012’ by the The World Economic Forum.

Partner Profile

Profession: Journalist, host of CBC's George Stoumboulopoulos Tonight and The Strombo Show. Winner of numerous media awards, including 10 Gemini awards.

WFP Ambassador Against hunger since: March, 2011

Related links: http://www.cbc.ca/strombo/about.html

Operations

Kyrgyzstan Winter Emergency Food Aid Response


About this Operation

Operation Documents

Resource Situation

This Operation has been modified and extended in time 30 June 2011 as per Budget revision 6 (see below).

The Kyrgyz Republic, like the rest of central Asia, experienced extremely cold temperatures during the first months of 2008 and saw a large-scale depletion of the country’s hydroelectric resources. Two successive drought years and, additionally during 2008, a sequence of locust infestations, hail storms, lack of precipitation and spring frosts inflicted serious damage on the agricultural sector and reduced growth to only 1.2 percent during the first five months of 2008, despite an increase in land under cultivation. A sharp increase of food prices, largely due to a wheat price increase (estimated at 20.4 percent since the beginning of the year) and compounded by a 23.3 percent increase for fuel and utilities and sharp reductions in remittances from expatriate Kyrgyz, due to the global economic downturn, make it very difficult for people to achieve a minimally acceptable dietary intake, especially vulnerable groups or people in poverty. There is increasing evidence that the poorest are resorting to negative coping strategies.

According to the WFP Emergency Food Security Assessment (EFSA) of October/ November 2008, based on analysis of household food security data collected by the Kyrgyz National Statistics Office in the first quarter of 2008, one household in five is at high nutritional and health risk because of poor food consumption. Their diet is extremely low in calories and the consumption of fats and oil shows a decreasing trend since 2006. Even though food insecurity is chronic in nature, the high food and fuel prices and the coming winter call for urgent relief assistance to severely food insecure households in order to stabilize and improve their dietary intake. The majority of the vulnerable are located in rural areas and in districts where over 20 percent of the population live below the Guaranteed Minimal Consumption Level (GMCL), which is at a level below the threshold used to define the ‘extremely poor’. Numbering 580,000 people, they live in districts which are remote and require support. These districts have been further prioritized according to their vulnerability, so those which have more than 50 percent of the population living below the GLMC have first priority for the receipt of assistance.

A one time bulk distribution of 75 kg of wheat flour and 7.5 kg of vegetable oil to pre-identified families living below the GMCL is foreseen. This ration has been designed to bridge the energy gap which exists between current intake and actual minimum requirements and to allow for a fast efficient distribution to achieve the greatest possible impact in the shortest timeframe. The ration is expected to cover the food gap of up to 450 kcal (per day) for 580,000 beneficiaries over three winter months. The objective of the operation is ‘to reach vulnerable communities whose food and nutrition security has been adversely affected by shocks’, WFP Strategic Objective (SO) 1: Save lives and protect livelihoods in emergencies and MDG 1 to eradicate extreme poverty and hunger.

The Government requested the UN to assist with the coordination of donor actions to avert the potential winter difficulties and requested specific assistance from WFP. A response plan, of which food assistance is a vital component, was developed by the UN and focuses on the humanitarian needs of vulnerable groups during winter. A related UN Flash Appeal was launched on the 27 November 2008. WFP has already initiated its response through the approval on an IR EMOP to cover initial start up costs and to provide a limited amount of vegetable oil.

WFP does not have an operational presence in the Kyrgyz Republic; therefore this intervention has been designed to be a short-term humanitarian response to an impending acute crisis. WFP is establishing an office in Bishkek, which will be managed by an Emergency Coordinator, under the leadership of the Country Director in Tajikistan.

Countries

Kyrgyzstan

Kyrgyzstan, officially the Kyrgyz Republic, is a landlocked, country in Central Asia dominated by the majestic Tian Shan snow-capped mountain range. A former Soviet Republic, the country gained independence in 1991....

WFP Food for Work in the Kyrgyz Republic


Food for Work (FFW) is a cornerstone of WFP programming that gives vulnerable rural households a unique opportunity to build infrastructure to improve their lives and communities. The concept is easy — empower people to meet their own needs by using WFP food as an incentive.