What if Slacktivism Actually Could Feed a Hungry Child?

Published on 01 August 2013

Online activism, much like the millennials known for it, suffers from a bad reputation. Dubbed “slacktivism,” social media activism — from “liking” an organization on Facebook to sharing a video on Twitter — often has been dismissed as pointless. Cynicism about slacktivism even inspired recent campaigns by Unicef Sweden and Crisis Relief Singapore in which the organizations ask for money, not Facebook love.

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