Consultancy group Wise Media to help WFP track food

Published on 03 January 2006

WFP has announced that it has accepted an offer from the consultancy firm Wise Media S.p.A., to donate its services to help WFP in its efforts to identify suitable state-of-the-art technology for tracking the agency's food consignments in emergencies and development projects around the world.

Wise Media S.p.A.'s services will complement WFP's ongoing work with the global provider of mail, express and logistics services, TNT, a WFP private sector strategic partner, to improve tracking of the agency's food aid.

Growing technological needs

Wise Media S.p.A. is the ideal partner to help us carry out the ambitious project of finding better means to ensure that our deliveries are tracked from end to end in our often complex supply chain

Finbarr Curran, WFP Chief Information Officer

Wise Media will support WFP in its efforts to address the growing and increasingly sophisticated technological needs involved in tracking the agency's food aid along the supply chain right up to its distribution to the intended beneficiaries.

Wise Media will support and coordinate actions to communicate the current status, limitations and opportunities of the technology infrastructure in place.

The aim is to attract the interest of the automatic identification and data collection systems industry, and invite key players to contribute to the success of the world's largest humanitarian organization.

End to end

"Wise Media S.p.A. is the ideal partner to help us carry out the ambitious project of finding better means to ensure that our deliveries are tracked from end to end in our often complex supply chain," said Finbarr Curran, WFP Chief Information Officer.

"We rely on Wise Media's unparalleled knowledge of identification technology and their network of contacts in the industry to find the most qualified technology partners," Curran added.