As Swiss pop star DJ BoBo launches his “Vampires Alive” tour at Europapark in Rust, Germany, he called on fans to help
DJ BoBo has been a model ambassador for WFP. The same talent, energy and creativity that he pours into his artistic work he has dedicated to his fight against hunger
Nancy Roman, WFP’s Director of Public Policy Strategy
bring real change to the lives of the world’s hungry.
“When I decide to engage in something, I always do it properly. I can’t pretend to be an Ambassador of the hungry poor without giving the best of myself,” says DJ BoBo.
Since he was named National Ambassador Against Hunger for the World Food Programme one year ago, DJ Bobo has used his fame to draw public attention to the problem of global hunger.
His field visits to hunger hotspots, numerous media appearances, and a voice-over for a WFP video game have made significant contributions to raising awareness about hunger.
The upcoming “Vampires Alive” tour will be another occasion for the pop star to raise awareness about hunger.
“I will tell my fans that we should not take our good fortune for granted, and that there is something they can do to bring lasting change for the world’s 854 million hungry people,” he vowed.
In a specially produced video spot that will be shown during concerts and on his website, DJ BoBo reminds his audience that every five seconds a child dies from hunger and that if everybody contributes, the dying can be stopped.
“DJ BoBo has been a model ambassador for WFP. The same talent, energy and creativity that he pours into his artistic work he has dedicated to his fight against hunger,” lauds Nancy Roman, WFP’s Director of Public Policy Strategy.
In March, DJ BoBo visited some of Ethiopia’s most hunger–prone regions to draw the world’s attention to the plight of millions of Ethiopians who struggle each day to feed their families.
He saw a number of projects which are major contributions to combat malnutrition and promote child education.
The artist also supported the German version of WFP’s highly successful educational video game “Food Force” by lending his voice to game’s character “Carlos”.
The pop star’s participation in the game, which explains the issue of hunger to children and young people, has boosted its popularity in German-speaking countries. In many schools, teachers now use this creative tool for their classes. It can be downloaded for free in over ten languages.
Several stars of other nationalities are also supporting WFP activities. They include: Brazilian footballers Ronaldhino and Kaka, Hollywood star Drew Barrymore and Kenyan world-record breaking marathon runner, Paul Tergat.