Don’t Just Burn Calories, Donate Them! Zumba Fitness Teams Up With WFP To Fight Hunger Through Exercise

Published on 31 May 2013

MBABANE, SWAZILAND – The UN World Food Programme (WFP) is joining forces with Zumba Fitness—the world’s largest dance-fitness company – to hold a Zumba Fitness Party in the capital today. The event will celebrate “The Great Calorie Drive,” a campaign created by Zumba Fitness that supports WFP’s efforts to fight hunger in Swaziland and Nicaragua.

Those attending the workout  include Zumba enthusiasts, UN staff and Ministry of Health employees. The hour-long event will be held at Curves Gym in Mbabane.

“WFP expresses its thanks to Zumba Fitness for this innovative approach to fundraising,” said WFP Representative Heather Hill today. “The campaign raises awareness of the importance of food assistance for malnourished people on anti-retroviral treatment and it will benefit thousands of people affected by HIV. ”

The initiative’s slogan is “Don’t just burn calories, donate them.” Until the end of June, Zumba will donate the equivalent of the average amount of calories burned per class (750 calories, for up to three classes). The steps are simple: Download the Zumba Fitness Mobile App on smartphones, check in to the nearest Zumba class, shake and dance in class and calories automatically will be donated.

During the three-month campaign (April to the end of June), Zumba Fitness is challenging the world to donate 2.6 billion calories that will equate to 3.5 million meals (based on the typical meal size) toward hunger-relief efforts. “Hunger is one of the world’s greatest solvable problems,” said Alberto Perlman, co-founder and CEO of Zumba Fitness. “While many fight to burn calories, others suffer from hunger. The Zumba network is in a unique position to tip the scales in the right direction, and we expect to touch millions of lives.”

To learn more about The Great Calorie Drive, please visit greatcaloriedrive.com
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About the World Food Programme
WFP is the world's largest humanitarian agency fighting hunger worldwide. Each year WFP feeds more than 90 million people in more than 70 countries. Follow us on Twitter @wfp_media

About Zumba Fitness, LLC
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout.  Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 14 million weekly class participants, in over 140,000 locations, across more than 185 countries. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.