'Spirit To Serve The Hungry' Campaign To Support World Food Programme's School Meals Activities in Asia

Published on 18 April 2012

Kuala Lumpur, 18 April 2012 – Marriott & Renaissance Malaysia Business Council is renewing its commitment to make a difference in the lives of children in Asia by raising funds to support the school meals activities of the United Nations World Food Programme (WFP) through its Spirit to Serve the Hungry campaign.

Now in its second year, the campaign will collect donations from hotel guests to help WFP provide nutritious school meals to primary school students in the region. School meals act as a lasting investment in children’s future by encouraging students to attend and stay in school and helping them to learn better when they get there.

“We are deeply committed to the campaign that allows us to make a difference and invest in the future of our children,” said Mr. Robert Frager, the General Manager of Renaissance Kuala Lumpur Hotel and Chairman of the Marriott & Renaissance Malaysia Business Council. “By providing school meals through WFP, we aim to break the vicious cycle of poverty and help to develop the physical and intellectual opportunities of these children.”

The Renaissance Kuala Lumpur Hotel, Renaissance Melaka Hotel, Renaissance Kota Bharu Hotel, Putrajaya Marriott Hotel and Miri Marriott Resort & Spa will all participate in the campaign as part of the Spirit to Serve Our Communities programme, Marriott’s global corporate social responsibility initiative.

"WFP is grateful for the continued commitment of Marriott & Renaissance Malaysia Business Council and their guests to making a difference in the lives of Asian schoolchildren," said Ms. Monica Marshall, Deputy Director and Head of Global Private Partnerships for WFP. "It is unacceptable that almost 600 million people in Asia are undernourished. The Spirit to Serve the Hungry campaign allows these hotels and their guests to contribute to the fight against hunger."

This partnership builds on the success of the first year of the campaign to work toward eliminating child hunger in the region. Last year, WFP was able to distribute more than 125,648 school meals in Southeast Asia thanks to the campaign.

WFP is the world’s largest humanitarian agency fighting hunger worldwide.  In Asia alone, WFP assists over 40 million hungry people in 14 countries. In Malaysia, it manages a UN Humanitarian Response Depot (UNHRD) which distributes life-saving supplies and food out of Subang, Malaysia, to support humanitarian and emergency response needs in the Asia Pacific region and beyond. WFP is funded entirely by voluntary donations, including those raised through vital partnerships like with the Marriott & Renaissance Malaysia Business Council.