MANILA – Through its innovative “Sandwich Heroes” campaign, Unilever Food Solutions, a subsidiary of Unilever, has raised Php 400,000 in the Philippines for the United Nations World Food Programme (WFP). The donation will allow WFP to feed 40,000 children under its school meals programme in conflict-affected areas of Central Mindanao, particularly in Maguindanao, Lanao del Sur and Lanao del Norte.
“We are very grateful to Unilever for its longstanding partnership with WFP in the Philippines, including its latest creative efforts to help raise awareness of the issue of hunger in the country,” said WFP Philippines Representative and Country Director Stephen Anderson.
“The funds Unilever has donated will help WFP and its government counterparts, the Department of Social Welfare and Development and the Department of Education, provide hot nutritious meals for children in remote, conflict-affected areas.”
Thirteen restaurants took part in Unilever Food Solution’s pioneering project, which involved each restaurant offering their signature or best sandwiches for the campaign. Unilever Food Solutions made a donation to WFP for each featured sandwich sold from October 2011 to January 2012.
Bigg’s Diner, Cibo, The Coffee Experience, CoffeeBreak, Figaro, HotShots, JD Bakeshop, KFC, Mushroomburger, The Flying Pig, Holy Cow, The Sandwich Guy and Wham! Burgers all participated in the campaign.
“We’d like to thank our partner establishments for making our ‘Sandwich Heroes’ initiative a great success. We’re very proud to help feed 40,000 children in Central Mindanao,” said Unilever Food Solutions Managing Director Pinky Laurena.
“While this is just a pilot programme, what we already achieved here in the Philippines has caught the attention of other Unilever offices globally. Now, the Philippines effort has become an example for other countries to emulate, so we’re planning to expand this ‘Sandwich Heroes’ campaign this year,” she added.
Unilever has contributed to WFP and its fight against hunger in the Philippines since 2008. Globally, Unilever has been a WFP corporate partner since December 2006, donating a total of US$17.7 million to support WFP’s work around the world.
WFP is the world's largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries.
WFP now provides RSS feeds to help journalists keep up with the latest press releases, videos and photos as they are published on WFP.org. For more details see: http://www.wfp.org/rss.
Twitter: @wfp_asia and @wfp_philippines and @wfp_media
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About Unilever and Unilever Food Solutions
Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
We are one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries. Our portfolio includes some of the world’s best known and most loved brands including eleven €1 billion brands, and global leadership in many categories in which we operate.
Unilever Food Solutions is one of the world's leading foodservice businesses. The business works with customers including caterers, restaurateurs and major hotel and fast-food chains to create food solutions that help grow their business.
For more information about Unilever and its brands, please visit www.unilever.com .
For more information, please contact:
World Food Programme - Philippines (Email: firstname.lastname@example.org):
Charlene Tordesillas, WFP/Manila, Tel: +63 2 7502561 Mobile: +639178809368
Unilever Food Solutions (Email: email@example.com):
Liza Vengco, Unilever Food Solutions, Tel: +63 2 5887342 Mobile: +639088805776