WFP Chief appeals to Japanese corporate leaders to help fight rising global hunger

Published on 27 October 2004

Yokohoma - The Executive Director of WFP, James T. Morris, today called for strong partnership between WFP and the business community in Japan to help put an end to global hunger.

YOKOHAMA - The Executive Director of the United Nations World Food Programme (WFP), James T. Morris, today called for strong partnership between WFP and the business community in Japan to help put an end to global hunger.

The meeting - part of Morris' four-day trip to Japan was the first of its kind between the WFP chief and a large group of Japanese corporate leaders.

"No single organization or government can eradicate hunger. Partnerships are key, and the private enterprise can play a vital role in WFP's fight against hunger." Morris said. "We are confident that Japan's corporate leaders can make an immense contribution to the more than 800 million people affected by chronic hunger in the world today."

Among the participants at the meeting was the Japan Advertising Council, representing some 1,400 member companies that since July have been donating space and time for a public service announcement campaign in support of WFP's school feeding programme. This partnership has been the cornerstone of WFP's relations with the Japanese business community.

The Japanese representatives of WFP's global corporate partner, the Dutch-based global express, mail and logistics giant TNT, also participated in today's meeting, bringing to the table their insight and experience in corporate social responsibility, which this year resulted in Europe's Fortune magazine naming them one of the 10 best companies to work for.

Morris elaborated on WFP's experience with TNT, whereby the company contributes expertise and assets to help WFP feed the hungry better and faster, while TNT builds enthusiasm and loyalty among its 160,000 employees and strengthens its corporate reputation.

"Partnership is a win-win strategy," said Morris. "Our experience with the corporate world provides strong, convincing evidence."

After decades of progress against hunger, the number of hungry and malnourished people outside China started to rise again in the second half of the 1990s. Hunger still claims more lives than AIDS, malaria and tuberculosis combined - 25,000 each day.

WFP is the world's largest humanitarian agency: in 2003 we gave food aid to a record 104 million people in 81 countries, including 56 million hungry children.

WFP Global School Feeding Campaign For just 19 US cents a day, you can help WFP give children in poor countries a healthy meal at school -- a gift of hope for a brighter future.

For more information please contact:

Kaoru Nemoto,
WFP Public Information Officer

Tel: +81-45-221-2510 ext. 5364

6F, Pacifico-Yokohama, 1-1-1,

Minato Mirai Nishi-ku, Yokohama,

Japan 220-0012

Telephone: +81-45-221-2510 @Fax: +81-45-221-2511