The World Food Programme in partnership with Radio National Corporation (RCN) launched the campaign "1,000 Days to Change a Life." This 2-month campaign aims to raise awareness among Guatemala's 14 million population about the impact of chronic malnutrition, which affects nearly 50 percent of Guatemalan children under 5 years of age.
WFP and Radio National Corporation (RCN), a Guatemalan company with 54 years of broadcast experience and a strong awareness of their mediatic role within society, launched the campaign "1,000 Days to Change a Life." The objetive of the campaign is to disseminate vital information about the consequences of malnutrition nationwide and to educate the public about the ways to eradicate it.
Undernutrition during the first two years of life – the first 1,000 days--can cause irreversible physical and mental damages with lifetime consequences in children.
"We are very pleased with this campaign. This is an excellent example of how the Guatemalan society, through the private sector, creates and engages with initiatives to raise awareness about the serious problem of malnutrition in the country and how everyone can be part of the solution," said Guy Gauvreau, WFP Representative. "We thank RCN and its team for their support and we are confident that this campaign will be a success."
The campaign will air during the months of May and June in RCN radio stations in the capital city and the countryside. Messages will also be strategically placed in print ads in local newspapers and social networks. Additionally, this campaign will air in three indigenous languages: Kikche, Kachiquel and Kekchi.
Guatemala is the country with the highest rate of chronic malnutrition (49.8 percent) in Latin America and the Caribbean among children under 5 years.