DSM - Improving Nutrition, Improving Lives

“Now, more than ever, our commitment is needed to address the real issues the world is facing. In our close partnership with WFP we help to develop sustainable solutions to the problem of malnutrition.”
Feike Sijbesma, DSM CEO

Royal DSM is a global sciences company and a world leader in the field of nutrition. DSM joined forces with WFP in 2007 to form the "Improving Nutrition, Improving Lives" partnership, lending its expertise to help improve the nutritional value of the food WFP distributes to those in need.

With the partnership renewed in 2013 for an additional three years, DSM and WFP will seek to double the number of people who benefit from improved nutrition, from the current annual reach of 15 million to 25-30 million per year by 2015.

DSM combines technical and scientific expertise with high nutrient products and financial assistance to increase the micronutrients in WFP's food basket. The partnership has taken advantage of DSM's research and development into food fortification to create new nutritious products such as micronutrient powders and fortified rice. These projects help WFP do more than just delivery food; WFP aims to provide the best quality foods to fight hunger and prevent micronutrient deficiencies in vulnerable communities.

In July and August, 2013, WFP and DSM launched an online campaign to grow WFP's Facebook community and raise awareness about hunger -- the world's greatest solvable problem. DSM donated the value of a nutritious school meal to WFP for every person who "liked" WFP's Facebook page.

 

Partner Profile

Industry: Nutrition and life sciences.

Support Area: Nutrition and food fortification.

Geographical focus: Bangladesh, Guatemala, Kenya, Nepal, and Zambia.

Partnership Impact:

Developed new micronutrient products -- micronutrient powers and fortified rice.

Improved the formula of WFP's highly nutritious Super Ceral and Super Cereal Plus.

Contributes and raises cash for WFP's operations of greatest need.

Motivates employees to engage in fundraising and awareness raising intiiatives for WFP's school meals programmes around the world.

DSM helped WFP to raise over $250,000 by matching every dollar donated to WFP during an online campaign in June 2011. This money helped improve the nutrition of children and families in Ethiopia. See a personal message from DSM CEO Feike Sijbesma.

Partnership achievements:

ICIS (chemical industry news) Award 2008 - Best Business Innovation went to  DSM for their Nutritional Products and to WFP for the MixMe™ micronutrient powder.

Winner of a 2010 World Business and Development Award for its commitment to fight hunger and malnutrition around the world and contribution towards achieving the MDGs.