Industry: Electronics, information and telecommunications.
Support Areas: Development projects: school feeding, nutrition assistance to vulnerable children (HIV/AIDs orphans, under-fives), food for asset activities.
Geographical focus: Ethiopia, Kenya, Bangladesh, Cambodia
Reached some 23,000 of the poorest and most vulnerable people in the Nairobi slums of Kenya and in remote rural areas of Ethiopia.
Promoted sustainable rural development through WFP’s food-for-assets and school meals activities.
Helped to provide nutritious meals at schools to encourage school attendance, improve concentration in class, and improve children’s nutritional and health status.
LG Hope Family: Supported 7,000 families or some 35,000 people in the Southwest of Bangladesh and Prey Veng province of Cambodia.
In Bangladesh, the intervention targets 2,000 ultra-poor families affected by seasonal flooding and climate change and provide them nutritional food, through food-for-work projects designed to raise homesteads above floodwater levels, and improve irrigation and agricultural productivity.
In Cambodia, also through food-for-work activities, LGE’s support helps raise roads above floodwater levels, ensuring vital links to markets, schools and health services for another 5,000 families. It will also stimulate rice cultivation through improved water management which will improve food security and household income.
Matching Gift Campaign For Ethiopia: LG Electronics helped raise over $341,000 by matching every dollar donated to WFP during an online campaign in December 2011. These funds supported a Gender Innovations project to train 1,600 Ethiopian women in income-generating activities that allowed them to better provide for their families. LG's matching gift funds supported environmental and food production activities as part of the Managing Environmental Resources to Enable Transitions (MERET) initiative in Ethiopia, which helps smallholder farmers to manage their land better and develop sustainable livelihoods.