Together For Child Vitality
Unilever, one of the world's leading consumer goods companies, has worked with WFP in several markets since 2007 to provide assistance to millions of beneficiaries across the globe. Together we have engaged in signature partnerships such as ‘Together for Child Vitality’ and ‘Project Laser Beam’.
During emergencies, Unilever never fails to step up and set an example for the private sector, providing cash and mobilizing thousands of employees and consumers around the world to become involved in WFP’s work.
In 2012, Unilever launched a new foundation to improve people’s quality of life through hygiene, sanitation, access to clean drinking water and basic nutrition. To address its nutrition-related goal, Unilever is leveraging its powerful brands such as Knorr to support WFP by raising funds and awareness around the world.
Foods, home care, and personal hygene products.
School meals and nutrition support.
The first countries to benefit in 2007 were Kenya, Indonesia, Ghana and Colombia; followed by Pakistan and the Philippines in 2008 and Sri Lanka in 2009. Unilever has carried out consumer-facing fundraising and awareness activities for WFP using their brands (cause-related marketing) in their 13 countries as well as fundraising with employees at around 50 offices all over the world.
Developed education campaigns to teach school children better hygiene and nutrition habits.
Identify unmet nutritional needs of school children and explore strategies to fill in these needs.
Implemented creative cause-related marketing campaigns on their consumer products, Unilever also reaches out to their consumer base to make heard the voice of the hungry.
Strengthened WFP capacity in HQ and country offices through expert secondments and student internships.
Motivated employees to engage in fundraising and awareness raising initiatives like Walk the World for WFP's school meals programmes around the world.
UK CorpComms 2009 – Winner – Together for Child Vitality's global communications strategy won the award for Best Employee Communications.
Colombia - Colombia's education campaign 'El Arte de Alimentarte' awarded with an honour for Best Corporate Responsiblity Programme from the Columbian British Chamber of Commerce.
Greece - Corporate Social Responsiblity accolade by the Greek Federation of Advertisers in recognition of the difference the programme is making to children in developing countries.