Support Areas: WFP’s greatest needs, with a special focus on school meals.
Geographical focus: Bangladesh, Benin, Bhutan, Bolivia, Burkina Faso, Cambodia, Cape Verde, CAR, Djibouti, Egypt, El Salvador, Ethiopia, Ghana, Gambia, Guatemala, Haiti, Honduras, India, Indonesia, Laos, Lesotho, Liberia, Malawi, Mozambique, Myanmar, Nicaragua, Pakistan, Peru, Philippines, Rwanda, Sao Tome, Somalia, Sri Lanka and Timor Leste.
Funded projects to provide school meals in countries like Ethiopia and Benin.
Reached millions of people through media and in-store campaigns with the message of hunger.
Mobilised and motivated YUM!’s more than one million employees globally as advocates against hunger.
League of American Communications Professionals‘ 2010 Magellan Awards – Winner – Community Relations category.
PR Week 2010 – Winner – Cause-Related Campaign of the Year.
PR News 2009 Nonprofit PR Awards – Finalist for Nonprofit/Corporate category.
PR Week 2009 Awards – Finalist for Cause-Related Campaign of the Year.
PR News 2008 CSR Awards – Honorable mention, “Overall Leader in CSR Practices: Corporation with more than 25,000 employees”.
IABC 2007 Gold Quill – Merit Award in Business Communication category.
PR News 2007 CSR – Finalist in the Media Relations category.
IPRA 2007 Golden World Awards – Winner, Corporate Responsibility category.
SABRE 2007 Awards – Gold Winner, Business and Society, Corporate Social Responsibility category.