Yum! Brands Inc. — Moving People From Hunger to Hope
Yum! Brands Inc. is the world's largest restaurant company in terms of units. Through its annual World Hunger Relief campaign, Yum! (and its brands KFC, Pizza Hut and Taco Bell) raises funds for and awareness of WFP‘s greatest needs and school meals projects. The campaign is the world‘s largest consumer outreach effort on the issue of hunger, spanning more than 125 countries, over 41,000 restaurants and more than one million employees and franchise associates from around the globe.
The campaign results are outstanding. Yum! and its global spokesperson for World Hunger Relief, Christina Aguilera, have raised more than $100 million for WFP since 2007. Whether for school meals or emergencies, Yum! Brands is helping give voice to people who are hungry around the world.
Support Areas: WFP’s greatest needs, with a special focus on school meals.
Geographical focus: Bangladesh, Benin, Bhutan, Bolivia, Burkina Faso, Cambodia, Cape Verde, CAR, Djibouti, Egypt, El Salvador, Ethiopia, Ghana, Gambia, Guatemala, Haiti, Honduras, India, Indonesia, Laos, Lesotho, Liberia, Malawi, Mozambique, Myanmar, Nicaragua, Pakistan, Peru, Philippines, Rwanda, Sao Tome, Somalia, Sri Lanka and Timor Leste.
Funded projects to provide school meals in countries like Ethiopia and Benin.
Reached millions of people through media and in-store campaigns with the message of hunger.
Mobilised and motivated YUM!’s more than one million employees globally as advocates against hunger.
League of American Communications Professionals‘ 2010 Magellan Awards – Winner – Community Relations category.
PR Week 2010 – Winner – Cause-Related Campaign of the Year.
PR News 2009 Nonprofit PR Awards – Finalist for Nonprofit/Corporate category.
PR Week 2009 Awards – Finalist for Cause-Related Campaign of the Year.
PR News 2008 CSR Awards – Honorable mention, “Overall Leader in CSR Practices: Corporation with more than 25,000 employees”.
IABC 2007 Gold Quill – Merit Award in Business Communication category.
PR News 2007 CSR – Finalist in the Media Relations category.
IPRA 2007 Golden World Awards – Winner, Corporate Responsibility category.
SABRE 2007 Awards – Gold Winner, Business and Society, Corporate Social Responsibility category.