Purchase for Progress videos


 

American actress Eva Longoria, perhaps best known for her role as Gabrielle in Desperate Housewives, visited rural Honduras this month with philanthropist Howard G. Buffett. On her first visit to Latin America the actress saw first-hand the work of the World Food Programme and its Purchase for Progress (P4P) initiative to which the Howard G. Buffett Foundation is a major donor.

 

With the help of WFP’s Purchase for Progress programme, over 7,000 farmers in northern Uganda’s Acholi subregion are learning new farming techniques and business skills. By working together, farmers are experiencing better harvests and improved food security.  

WFP's Purchase for Progress (P4P) initiative is generating a wealth of information on connecting smallholder farmers to markets. As the pilot initiative goes into its final year, this video shares important lessons learned and challenges identified to date.

With the help of WFP's Purchase for Progress programme, a group of women in rural Guatemala are learning to become successful commercial farmers, through new farming techniques and greater access to local markets. 

Farmers are getting ahead in the southern African country of Malawi by taking part in the Purchase for Progress initiative that helps them grow more and better food that they can sell at local markets. WFP supports the project by buying food at fair market prices, which it uses for aid programmes in other parts of the country.