Purchase for Progress videos

Economist Jeffrey Sachs discusses the Purchase for Progress programme that uses WFP's buying power to connect poor farmers to market.

WFP Executive Director Josette Sheeran explains how a pilot project called Purchase for Progress is helping small farmers all over the world gain access to local markets and climb out of poverty.

In Uganda, P4P helps smallholders gain access to markets by expanding the network of collection points and warehouses and by improving the general transport infrastructure. Improved access to markets provides farmers the incentive to invest in production and enables partners to provide trainings.

Kenya has the potential to produce enough staple foods to be self-sufficient. But smallholder farmers struggle with poor market infrastructure, inadequate agronomic practices, lack of technical support and an over-reliance on rain-fed agriculture. Through P4P, farmers are being trained to address some of these hurdles.

P4P in Kenya his helping smallholder farmers improve their agricultural production and access markets for staple crops. The project is providing farmers training in agricultural production techniques, as well as in post-harvest handling, storage and quality standard. This video is being used to train farmers on some of these aspects.