about the author
Regional Public Information Officer
Public Information Officer for WFP Asia, based in Bangok, after having spent two years with WFP in Afghanistan and four years in Rome working in communications and fundraising.
Feeding the billion hungry people in the world today will take commitment from all parts of society. And that includes companies.
ROME -- WFP's Billion for a Billion campaign shows that individuals can make a crucial difference through their single actions. Companies, on the other hand, can produce a valuable 'multiplier effect' by tapping into their potential for mobilising ever more people.
Companies can reach hundreds or thousands of people through their employees, customers and suppliers. This is one of the reasons why the private sector has an important part to play in fighting hunger worldwide.
The Billion for a Billion campaign in particular offers companies the scope to widen their contribution beyond more traditional channels, such as cash and in-kind donations (for example equipment or expertise).
Companies can support the fight against hunger in many different ways: