ROME—Christina Aguilera shared chicken fingers and french fries. Drew Barrymore shared a plate of fresh vegetables. Brazilian soccer star Kaka’ fed back rice and beans and Canadian journalist George Stroumboulopoulos fed back a grilled cheese sandwich.

These are just four of the nearly 7,000 users who’ve made a difference on wefeedback.org, a new online platform which turns our entrees, salads and desserts into meals for hungry children.

“WeFeedback allows people to share food and activate their social networks, transforming something as simple as a cup of coffee or a sandwich into funds that can change the lives of hungry children forever,” explained Nancy Roman, Director of WFP’s Communications, Public Policy and Private Partnership Division.

How it works

At the heart of WeFeedback is the “Feedback Calculator” which tells users how many children they could feed if they donated the cost of a favourite food item. A hamburger, for example, would feed 35 children for a day whereas a T-bone steak would feed 115.

Users can then keep track of how many children both they and their network of friends and family are feeding through sites like Facebook and Twitter. They can also see what popular food items are being donated in different parts of the world.

Since the beta launch in March, Wefeedback has gathered over 6,925 users in 159 different countries from Canada to Kazakhstan. So far, nearly 1,400 items have been donated ranging from cups of coffee and French baguettes to steak tartare and green curry prawns.

A growing community

“As WeFeedback continues to grow in popularity, we have the real opportunity to reach millions of children with the right food and nutrition they need to grow and develop their full physical and intellectual potential,” said Roman.

All funds raised through WeFeedback will go to support WFP school meal programmes, which provide children with a daily lunch or snack, or take-home rations for their families. Each year, WFP feeds over 66 million children at school, ensuring that they’re able to concentrate on their studies, stay in school and grow up healthy.

So far, WeFeedback has been rolled out in English, French, Spanish and Italian language versions.  Among the private-sector partners that have already signed up to the WeFeedback campaign are Microsoft, Paypal, The Duffy Agency, and Foodspotting.