Davos: YUM! Brands Is WFP's Partner Of The Year

Published on 29 January 2010

WFP’s Tent at Davos was packed on Thursday night for the annual dinner-discussion forum with international leaders.

At the start of the evening, WFP Executive Director Josette Sheeran announced WFP’s Partner of the Year: Yum! Brands. (see photo left, copyright: WFP/Rein Skullerud).

The global company, with 36,000 restaurants around the world, has raised $30 million for WFP over the past three years through their World Hunger Relief campaign, helping to change the lives of millions people in 27 countries.

“This partnership has galvanized everyone throughout our company,” said Graham Allan, President of Yum! Brands International. “I have gone to El Salvador and Guatemala to visit WFP’s programmes and I’ve seen the statistics brought to life on the people’s faces … We’ve made a long-term commitment to ourselves and to WFP. With WFP, people have a chance for a better life.”

Yum! is also helping to raise donations for WFP’s emergency response in Haiti, with a Public Service Announcement taped by their global spokesperson Cristina Aguilera and boxing legend Mohammed Ali.   After the Haiti earthquake, the company directed $500,000 from its own charitable foundation and $500,000 from the World Hunger Relief campaign to WFP’s emergency operation in Haiti.

WFP also received a $100,000 donation from the employees and management of the World Economic Forum, presented to Ms Sheeran by Robert Greenhill, managing director of the WEF.