about the author
Spokesperson for South and East Asia
Marcus Prior, a former journalist, was WFP's East Africa spokesperson before coming to Bangkok in 2010 to head up public relations in South and East Asia.
This weekend, leaders from the world of big business gathered in Jakarta, Indonesia, for the World Economic Forum East Asia. The World Food Programme was there too, keen to build on existing partnerships and explore new opportunities for partners in the global fight against world hunger. Go to our blog
It takes a holistic approach by designing and implementing food, health, hygiene and other projects, all tailored to local conditions. This multi-sectoral model is designed to be scalable, sustainable and replicable.
For regular updates from Jakarta, keep your eye on our World Economic Forum Blog
These include the development of locally manufactured, nutrient-rich ‘smart’ foods, nutrition and hygiene education, clean water and income generating schemes which promote access to nutritious foods.
A new approach
Ways that companies can engage in this battle against malnutrition are offered in a catalogue of interventions, all with a price tag, and all of which form part of the multi-sector approach to tackling child malnutrition.
PLB is an exciting way for the private sector to join the fight against hunger. Every child deserves a well nourished start to life. There is still too much amazing human potential being lost to malnutrition. PLB is part of putting that right.