IAAF ambassadors call for a better world

Double heptathlon world champion Carolina Klüft of Sweden together with former Olympic sprint relay champion Debbie Ferguson of the Bahamas are supporting a newly introduced IAAF humanitarian project, Athletics for a Better World.

Respectively the European and American ambassadors for the project, Klüft and Ferguson have enthusiastically embarked on this initiative, which aims to gather as many athletics-related items as possible.

The items will be auctioned to the general public at the end of the year and all benefits will be donated to the IAAF’s United Nations partners: WFP, the Food and Agriculture Organization (FAO) and UNICEF.


Ambassadors Klüft and Ferguson praised the IAAF’s initiative and explained how important it was for them to give something back.

“Athletics is just a small part of my life,” said Klüft. “I feel like I have many other duties in this world and primarily humanitarian issues. I feel honoured to have been chosen as one of the IAAF’s Ambassador for what is a fantastic initiative.”


Already a Goodwill Ambassador for the FAO, Ferguson has been an active supporter of humanitarian issues for several years now.

“There are so many things that we can do to make this planet a better world,” said Ferguson. “We all have to stand united and fight for all of the children around the world never to starve and never to suffer.”


Among the newly crowned Helsinki World champions who have already donated towards Athletics for a Better World are double gold medallist Justin Gatlin of the United States, who handed over the body suit he wore when winning the 100m final.

Tonique Williams-Darling donated her 400m gold medal winning suit, and shot putter Adam Nelson autographed his vest and bib for the IAAF.

Other ambassadors for the project include Beatrice Faumuina for Oceania, who was fourth in the discus throw final, world marathon record holder Paul Tergat for Africa and Koji Murofushi for Asia, who withdrew from the 10th IAAF World Championships through injury.