A newly launched partnership with Michael Kors aims to shed light on the continuing plight of the world’s hungry and to raise awareness throughout the fashion and global communities.

To accomplish this, Michael Kors, a world-renowned fashion designer, and his namesake company will support WFP's work through a combination of awareness-focused campaigns, special events and limited-edition fundraising products.

“We look forward to working with Michael Kors. Together, we will generate more attention as well as much needed resources in support of WFP’s efforts to end world hunger,” WFP’s Executive Director Ertharin Cousin said.

Kors' company announced in 2013 that helping solve global hunger would be the centre of its philanthropic platform.

“I am so proud to be joining the World Food Programme in one of the greatest global fights of our time – the battle to end hunger,” Kors said.“Millions of people all over the world are struggling to feed themselves, and their families, every day. I want to lend my voice and my efforts to this international cause.”

A public service announcement released across Michael Kors’ social media channels launched the partnership in January 2013. Featuring notable figures from fashion, music and film stating statistics about global hunger, the PSA helped spread awareness about hunger issues beyond just the global fashion community. In March 2013, the company will launch two unisex watch styles for its “WATCH HUNGER STOP” campaign. Each watch sold will allow WFP to feed 100 children. There will also be a text-to-donate initiative as another way for individuals to support the campaign.

Support from committed partners like Michael Kors is critical to WFP's work. In addition to helping WFP provide life-saving food assistance, partners like Kors allow us to reach even greater audiences with the important message that hunger is the world's greatest solvable problem.