After a huge show of support following the January earthquake in Haiti, WFP’s corporate partners are now responding to the needs of flood victims in Pakistan. By making donations, mobilising employees or putting their assets at WFP’s disposal, companies are doing their part.
ROME – As WFP ramps up its food relief operation in Pakistan to cover the needs of more than six million people affected by the floods, its corporate partners are doing their part to help the victims of this epic tragedy.
A recent donation by General Electric of USD $1 million, together with USD $2 million from West African manufacturer Dangote Industries, bring private sector support for WFP’s Pakistan operation to more than USD $5.7 million, a figure that continues to climb.
• Bank of America
• BHP Billiton
• Dangote Industries
• General Electric
• Glaxo-Smith Kline
• Hewlett Packard
• Yum! Brands
“The fact that we are able to count on the support of our private sector partners for WFP’s second massive emergency operation this year shows that these companies have a real commitment to the fight against hunger,” said WFP’s global head of Private Partnerships, Monica Marshall.
The donation from Dangote Industries marks the first time WFP receives a major contribution from a company based in Africa.
Many ways to help
Corporate donations, like the one made by GE, are only one of the ways companies large and small are pitching in to help the people of Pakistan. Consumer goods company Unilever, for instance, is also mobilising its employees to support the cause through online giving – an initiative led by their employees in the flood-affected country
Express mail delivery company TNT, on the other hand, has made its contribution to the Pakistan operation by setting aside a cargo plane to fly in shipments of the specialised child-nutrition product, Plumpy’doz, from the factory in France.
“These acts of generosity will help WFP save lives in Pakistan – and will hopefully inspire other companies to act, too,” said Marshall.
How it helps
Whereas much of the funding WFP receives is targeted to support specific project or programmes, financial contributions by partners like GE and Unilever are often “untied”, which means that WFP can use them wherever they’re needed most.
Untied donations are especially valuable in an ever-changing situation like the one in Pakistan, where WFP needs to be flexible in order to help those in need.
Once the emergency phase of the operation passes, these funds will also help WFP transition to a long-term strategy for helping the victims of flooding recover their livelihoods.
As the waters recede in many parts of the country, WFP is already laying the groundwork for projects that feed people while they rebuild their communities, and nutritious meals for their children to help get them back in school.