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WFP is at the World Economic Forum East Asia to further our vital relationships with big business and government, and secure the kind of support than can make a real difference in the fight to end child malnutrition. At the heart of our work with the private sector in this area is Project Laser Beam, a multi-stakeholder partnership to help governments give every child the healthy future they deserve. We’ll have some exciting new developments in PLB to announce, and plenty more from one of the most dynamic forums anywhere.


Unilever Chief on Why PLB Matters

Unilever CEO Paul Polman explains why PLB is an important new tool to address child under-nutrition. 

                                                                                                   

 

Authored on 13 June 2011

A Big Day for PLB

Monday has been a big day for PLB. It started in the early morning with breakfast shared by some key players in the current partnership, as well as some potential new partners. Discussion was lively and by the end it was clear that several new companies were ready to come on board. PLB is truly gathering momentum and beginning to lodge in the minds of people who really can make a difference with the decisions they take.
At a news conference a little later in the day, Unilever CEO Paul Polman announced the commitment of three local companies to the PLB partnership - PT. Tiga Pilar Sejahtera Tbk, GarudaFood and Indofood. It is local players who will be key to ensuring the sustainability of PLB into the future in its bold bid to tackle child under-nutrition.
Also now on board with PLB is Dutch financial services giant Rabobank. With a long history of providing financial services to the agricultural community, Rabobank are an exciting new addition to the PLB family.
So – exciting times at PLB. But more importantly, exciting that the project has an ever-growing potential to improve the lives of some of the poorest young children in Indonesia and beyond, and give them the fair chance in life that every human being deserves.
Authored on 13 June 2011

Rabobank signs up with PLB

Pierre van Hedel, Managing Director of the Rabobank Nederland Foundation, explains why the Dutch financial services company has decided to join the PLB family.

                                                                                                   

Authored on 13 June 2011

PLB in Action - Developing Specialised Nutritious Foods in for Local Production in Indonesia's NTT Province

Children under two are particularly vulnerable to malnutrition, especially so during the annual lean season between November and February, when food supplies are stretched. In Nusa Tenggara Timur (NTT) province, children’s diets are generally poor, and they rarely consume protein and fat-rich foods – a major barrier to optimal physical and intellectual development.

Under Project Laser Beam, WFP is developing a specialised peanut-based ready-to-use supplementary food, using locally acceptable products, with support from GAIN and local partners. The product has recently been through acceptability tests in TTS district, which gave generally positive results.

RUSFs are particularly effective in poor communities as they come in user-friendly sachets, do not require preparation and are safely stored without refrigeration.

In NTT, approximately 49,000 children are affected by moderate acute malnutrition, and this new product is designed to allow a preventative approach, with particular targeting during the lean season. This would ensure child health and growth even within a food-insecure context, and create savings for the public health system.

 The next step is to develop and test the product further, and then to produce it in Indonesia. Two companies have been identified as possible suppliers. 

In parallel to product development, PLB is working with the government to develop a national standard for these products, as well as designing a social marketing campaign to support acceptance of the product.

 

 

Authored on 13 June 2011

New, Locally-Produced Specialised Nutritious Foods are a Key Element of PLB

Important studies are underway to explore the availability and effectiveness of local foods in the production of specialised ‘smart’ nutritious products for young children under Project Laser Beam – both in Indonesia and Bangladesh.

Elsewhere in Asia, an innovative new food product made in Pakistan is already helping protect the youngest victims of the catastrophic 2010 floods against malnutrition. Made from locally grown chickpeas, Wawa Mum shows that supplying technical knowhow can be the key to finding local solutions to malnutrition. 

Wawa Mum is one of a growing number of specialised nutrition products designed to meet the nutritional needs of children in times of crisis. Read more about Wawa Mum here

 

Authored on 12 June 2011

How Project Laser Beam Gives the Private Sector a Way to be Part of the Fight Against Child Malnutrition

Monica Marshall - Head of Global Private Partnerships for WFP on why Project Laser Beam is a great entry point for companies committed to make a difference in the lives of young children. 

                                                                                                   

Authored on 12 June 2011

Crazy About Doing Things Right by Small-Scale Local Farmers

WFP met Theo Hadinata during a meeting on the sidelines of WEF in Jakarta. As you can see in this video, he is passionate about finding the best possible opportunities to help small-scale farmers truly thrive. A vibrant small-scale farming sector is good news for the hungry poor. 

 

Authored on 12 June 2011

PLB in Action - Development of a Ready-to-Use Supplementary Food for young children in Bangladesh

Bangladesh has one of the highest child malnutrition rates in the world, with 43 percent of under-fives stunted (chronically malnourished). Particularly in rural areas, children’s diets are woefully short of essential micronutrients. A product known as the Pushti Packet is already available, but WFP is working with GAIN to improve its recipe to make it more effective in the prevention and reduction of child malnutrition.

Research and development is ongoing, and WFP is working with internationally renowned Bangladeshi institute ICDDRB in this process. Pilot batches from local manufacturers must be tested for shelf-life and acceptability amongst mothers and their children. The aim is to produce at least three recipes, which will then be tested for their efficacy and effectiveness for preventing malnutrition.

It is intended that the developed product would be available for use by the Government of Bangladesh, WFP, or any other credible organisation whose objectives are to prevent child malnutrition.

 
Authored on 12 June 2011

PLB in Action - Improved school meals in Indonesia

In the Timur Tengah Selatan (TTS) district of Indonesia, Unilever, DSM and Kraft have teamed up to improve the existing school meals programme by providing micronutrient powders and nutrition education to augment the rations of ground maize and mung beans, initially in 20 schools. 

Training in dietary diversity, cooking practices and health and hygiene practices are also part of the improved ‘package’ to be delivered through PLB. 

A separate School Meals programme funded by Unilever is planned to cover 60 more schools (40 in TTS and 20 in Kupang with a targeted mix of food and training), bringing the total number of children assisted to over 17,000.  

There are also plans to train local farmers in food processing for use in the schools, and to provide a milling machine. This programme will ensure these children have the nutrition they need to thrive and learn.

 
Authored on 12 June 2011

Video

Fighting Hunger Worldwide