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WFP is at the World Economic Forum East Asia to further our vital relationships with big business and government, and secure the kind of support than can make a real difference in the fight to end child malnutrition. At the heart of our work with the private sector in this area is Project Laser Beam, a multi-stakeholder partnership to help governments give every child the healthy future they deserve. We’ll have some exciting new developments in PLB to announce, and plenty more from one of the most dynamic forums anywhere.

How Big Business Could Best Play a Part in Fighting Hunger

In one of our Facebook posts in the run-up to WEF, we asked you how big business could best play a part in fighting hunger around the world. The responses were fascinating, and have prompted discussions here in Jakarta. Here are a few of the ideas that came our way – 

Rose Verdurmen: By using their knowledge and skills businesses can help. Map out local needs and possible gaps and find the private sector partners that could help bridging the gap.

Baco Ve: Put some publicity in the added value of businesses being socially responsible so that the consumers know if they bought locally and paid fair prices. ..Esp. like if they supported women entrepreneurs, etc. Maybe be even tax cuts for those businesses. I think the consumers need to play a bigger part, so let’s let them know what companies are doing.

Korin Metz : Setting up a donation opportunity for employees that the business offers to match up to a certain amount is a good way to help

Thanks for being part of this important conversation. If you want to add your own comments, please go to www.facebook.com/WorldFoodProgramme


Authored on 12 June 2011

PLB in Action - Food Production and Model Farms in Indonesia

Agriculture is the main economic activity for about 86 percent of households in Indonesia’s Nusa Tenggara Timur (NTT)province. The main crops are corn, cassava and bananas, with very few other foods grown – there is a lack of diversity and the result is a monotonous diet, poor in nutrient-rich foods. Consequently, malnutrition rates in young children are high.

Working through NGO Helen Keller International (HKI), WFP and Kraft Foods are setting out to improve food security and nutrition in TTS district through a PLB project designed to improve household production, alongside the promotion of optimal nutrition practices. 

Over a four-year period, the project will aim to increase family production of nutrient-rich foods, increase income through sale of surplus, improve consumption of micronutrient-rich foods by young children through nutrition education and improve overall health through strengthened linkages with the local health system. 

HKI’s model has already shown very positive results in Bangladesh (doubling family income from vegetable and poultry sales) and Cambodia (300 percent increase in earnings from sale of fruit and vegetables). It has also lead to increased consumption of fruit, vegetable, eggs and other animal foods, enhancing nutrition status. 

The project directly targets a total of over 17,000 people in Timur Tengah Selatan (TTS) district, with an indirect impact on at least 116,000 – at the heart of the project are pregnant and breast-feeding women and children under five (with an added emphasis on households with children under two).

Authored on 11 June 2011

Why is WFP at WEF?

Nancy Roman, Director of Public Policy, Communication and Private Partnership explains why it's important for WFP to engage with big business at the World Economic Forum East Asia in Jakarta.





Authored on 11 June 2011

Exciting times at Project Laser Beam

The United Nations World Food Programme (WFP), the government of Indonesia and the founding corporate partners of the ground-breaking public/private partnership to fight child malnutrition – Project Laser Beam (PLB) – will hold a news conference on Monday, June 13, to announce important new developments in the unique partnership as it gains momentum.
Laser Beam is a five-year, US$50 million project aimed at demonstrating results on improving child malnutrition, with an initial focus on Indonesia and Bangladesh. It takes a holistic approach by designing and implementing food, health, hygiene and other projects, all tailored to local conditions. Its multi-stakeholder model is designed to be scalable, sustainable and replicable.

Authored on 7 June 2011


Fighting Hunger Worldwide