WFP Ambassador Against Hunger Christina Aguilera was featured in Yum! Brands' advertisements for the World Hunger Relief efforts in 2013. Photo Copyright: Hilton Media Group/Robb Dipple
With record-breaking donations and continued awareness-raising about global hunger, 2013 was a huge year for Yum! Brands’ World Hunger Relief campaign. The relief efforts and ongoing campaign raised US$37 million in cash and food donations for WFP and other hunger relief agencies.
This unprecedented year for Yum! Brands’ World Hunger Relief efforts had a major impact on the fight against hunger worldwide. In total, more than 148 million meals were provided to the World Food Programme and other hunger relief agencies from this campaign, the world’s largest private sector hunger relief effort. The effort reaches 130 countries and territories, 40,000 KFC, Pizza Hut and Taco Bell restaurants and 1.5 million employees and franchise associates.
“It is unacceptable that nearly 1 billion people around the world are going to bed hungry every night,” said David Novak, chairman and CEO of Yum! Brands. “It is our privilege and responsibility to do everything we can to make a difference in fighting world hunger to save lives.”
WFP Ambassador Against Hunger and Grammy-winning recording artist Christina Aguilera is the face of the World Hunger Relief efforts and played a major role in raising awareness for the campaign. A public service announcement for the campaign in the Fall featured video from her trip with WFP to Rwanda last year. On this trip, she served food to children through WFP’s school meals programme and, at Kigeme refugee camp, listened to stories from mothers and children who had escaped conflict in the Democratic Republic of Congo.
“You just want to see some kind of hope, anything to help inspire them to rebuild their self-esteem and their lives. All they know is how to survive,” she told InStyle Magazine in September.
In the United States, every dollar raised through the World Hunger Relief effort goes towards the World Food Programme’s operations around the world, like the school meals programme and ongoing emergency operations.
“We are grateful for Yum! Brands’ ongoing commitment to working with us to achieve a world with zero hunger,” said WFP Executive Director Ertharin Cousin. “World Hunger Relief campaign funds will help WFP provide nutritious food to the world’s most hungry people. We greatly appreciate the support.”
Since 2007, Yum! Brands’ World Hunger Relief has raised more than US$185 million in cash and food donations for WFP and other hunger relief agencies. With 842 million people across the world going to bed hungry each night, Yum! continues to shine a light on this important issue.