We are calling on you to take action in the days running up to World Food Day. Each day counting down to October 16, we will issue a daily challenge as part of our A Billion for a Billion campaign and the One Campus Challenge.
Today’s action is to play FreeRice!
Action: Play the game and raise 1,000 grains of rice for a hungry person
FreeRice is an online quiz game that provides food to those who need it most, without you paying a thing.
Once you’ve raised 1,000 grains, take a screenshot and send it to your friends with a challenge for them to match your donation!
Already a FreeRice master? Hold a tournament! Challenge another club on campus, set up a fraternity or sorority challenge or have individual classes compete to see who can donate the most rice.
A group of 6th grade students recently raised over 1 million grains of rice in 4 days!
How does it work? You answer multiple choice questions about vocabulary, foreign languages, math, geography or art history.
For each correct answer you choose, 10 grains of rice — the staple food for half the world’s population — are donated to the World food Programme.
How do your answers translate into rice? Advertisers pay for banners at the bottom of each page correct answer. Every correct answer you give results in what would typically be called “advertising revenue”, which is donated to feed the world’s hungry.
We use those donations to provide rice as the ballast of a nutritious meal — for refugees, poor mothers and children, or hungry school kids — in the 70-plus countries where we work. The cash also enables us to buy the rice near the area of need. This helps to get the food there faster and keeps the cost of transporting food minimal. It also, very notably, assists the local rice farmers and economy.
1,000 grains of rice may not seem like a lot of rice, but it can add up to make a big impact. Free Rice has already raised enough rice to feed over 3.5 million people. It’s provided sustenance for victims of the devastating 2008 cyclone in Myanmar, for poor women and children in Cambodia, and meals for more than 100,000 schoolchildren in Uganda and Bhutan.
The World Food Day Action Countdown is the result of a joined initiative between the Billion for a Billioncampaign (calling for the online billion ot help the hungry billion) and the ONE Campus Challenge (that invites university students to take part in the fight against hunger for credits).