The World Food Programme (WFP) has joined forces with social gaming powerhouse Zynga, to help alleviate hunger and poverty around the world.
Players of Zynga’s most popular game, FarmVille, can purchase limited edition items that will help them as they play. Zynga is donating 100% of the proceeds to WFP to help strengthen and build vulnerable communities around the world.
Zynga Joins Forces With WFP
Zynga Games uses the reach of its wide social media network to raise awareness and funds for WFP's operations around the world.
Following the 2010 earthquake in Haiti, Zynga helped to raise US$1.5 million in only five days via its Facebook games and pages while also spreading the word about WFP's work to millions of people.
In celebration of World Food Day 2010, Zynga raised US$380,000 for WFP's school meals programmes.
Now, Zynga is expanding its collaboration with WFP to offer even more ways for its players and fans to join the fight against hunger.
Farmville Farmers Fighting Hunger
Players of Zynga's Farmville will now be able to unlock limited edition items to join WFP in the fight against hunger! These items will support WFP's emergency operations as well as it's longer-term recovery and development operations.
WFP is the frontline agency in the fight against hunger, and Farmville players can help support several of WFP's life-saving operations. Click on the links below to see videos created just for Farmville players!
School meals encourage children to go to and stay in school. With a full stomach, kids can also concentrate on their lessons.
Nutrition activities support pregnant and nursing mothers to ensure that children receive proper nutrition in the critical first 1,000 days of life.
In emergencies, WFP gets food to people who need it the most, saving the lives of mothers and children and of victims of conflict and natural disasters.
Empowering women farmers to increase their productivity and access to markets plays a key role in guaranteeing food security for households and communities.