As one of France's most sought-after leading men, Jacques Perrin was a natural choice to narrate WFP's first-ever French public service announcement. In the video, the veteran actor/producer uses his instantly recognisable voice to draw attention to WFP's frontline role in helping the world's more than 800 million chronically hungry people who live on "the razor-thin edge of starvation, quietly slipping away."
"We can't stop the floods or the drought or the wars, but there is something we can do," says Perrin.
"We are the UN World Food Programme, the world's largest, most effective tool for feeding a hungry world. We can stand between hope and hunger."
Perrin has been as successful behind the camera as in front of it. As a producer, he is best known for the Academy Award-winning Black and White in Colour (1975), the story of French and German settlers of remote African posts who decide to fight World War I on their own terrain.
As an actor, Perrin won acclaim for playing the older Salvatore in the 1988 film Cinema Paradiso, which won the Academy Award for Best Foreign Film.
"WFP are the people who find the food shortages and the food resources and bring them together."- Jacques Perrin