NEW YORK: The United Nations World Food Programme (WFP) today launched the next phase of a cinema ad campaign that has yielded dramatic results, generating a 40% increase in brand awareness in North America about WFP’s life-saving work on the frontlines of world hunger. The “Feed our Future” campaign is part of a unique partnership between SAWA, the Global Cinema Advertising Association, its network of Global Cinema Advertising companies and WFP, which is the leading humanitarian agency supporting development and responding to hunger needs in global hotspots.
Campaigns
Partnerships
Private sector
United States of America