Narrator: Most people think of malnutrition as not having enough to eat, but for many of the world’s hungry people, the problem is that they get too few of the minerals and vitamins that they need to thrive, physically and mentally. Malnutrition often starts in the womb. Malnourished mothers give birth to malnourished children, creating a cycle that continues for generations. We need to break this cycle, by ensuring that the hungry have the right foods at the right time. If children don’t get the right food in the first two years of life, the damage done to their physical growth is irreversible. Acting during that critical window of opportunity is essential because the goal in fighting malnutrition is to not only to treat it when it happens, it’s also to prevent it from happening in the first place. Did you know that the cost of preventing malnutrition among under two is half the cost of treating children who are already severely malnourished? Making nutrition a priority can help save the lives of millions of mothers and children every year. When considering the number of people who would benefit, the global cost of fighting malnutrition is really not that big. For example, for $3.6 billion, all the malnourished infants and toddlers in the world could receive the special foods they need to prevent and treat modern malnutrition. Sound like a lot? Well, Europeans spend three times that much on ice cream. The world already has the knowledge, the ability, and the means to solve this problem in our lifetime. The challenge is to do it: to build the next generation and to give all the world’s children the bright future they deserve. To learn more please visit wfp.org and share this video with your friends and colleagues.