Nielsen, a global information and measurement company, and the United Nation’s World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger worldwide, worked together on a year-long pro bono project to revolutionize WFP’s mobile data collection. As part of Nielsen’s commitment to skills-based volunteering and the inkind giving of data and insights, a team of Nielsen measurement science associates worked to help WFP move from solely in-person interviews to
incorporating remote mobile data collection into WFP’s survey toolkit.
The collaboration resulted in outcomes that aligned with the initial project goal of building the agency’s digital capacity. The Nielsen team learned innovative ways to apply its knowledge, while WFP gained a more sophisticated level of expertise in mobile data collection. In addition, WFP can now collect data for less than half of what it used to spend and can also turn-around surveys in less than a week, representing an 83% reduction from the typical four-to-six-week timeframe.