WFP's message at Davos was that good nutrition is crucial for the well-being of the next generation of the world's inhabitants. Starting with quake-hit Haiti, building the future depends on people getting the right foods at the right time.
You can find out what were the key events for WFP by scrolling through our Davos 2010 blog below.
WFP’s Tent at Davos was packed on Thursday night for the annual dinner-discussion forum with international leaders.
The global company, with 36,000 restaurants around the world, has raised $30 million for WFP over the past three years through their World Hunger Relief campaign, helping to change the lives of millions people in 27 countries.
“This partnership has galvanized everyone throughout our company,” said Graham Allan, President of Yum! Brands International. “I have gone to El Salvador and Guatemala to visit WFP’s programmes and I’ve seen the statistics brought to life on the people’s faces … We’ve made a long-term commitment to ourselves and to WFP. With WFP, people have a chance for a better life.”
Yum! is also helping to raise donations for WFP’s emergency response in Haiti, with a Public Service Announcement taped by their global spokesperson Cristina Aguilera and boxing legend Mohammed Ali. After the Haiti earthquake, the company directed $500,000 from its own charitable foundation and $500,000 from the World Hunger Relief campaign to WFP’s emergency operation in Haiti.
WFP also received a $100,000 donation from the employees and management of the World Economic Forum, presented to Ms Sheeran by Robert Greenhill, managing director of the WEF.
Public-private partnerships are going to be crucial in the fight against hunger and malnutrition -- this idea has really been reinforced for me here at Davos, says Perry Yeatman, Senior Vice President (Corporate Affairs) Kraft Foods Inc.
Hunger is a huge and extremely complex issue with many facets. The only way we are going to be able to address it is through a multi-stakeholder approach that brings together and catalyses public and private expertise, she said.
If you look around the world there is concrete evidence that malnutrition is a solvable problem, says Simon Maxwell, a senior research associate at the Overseas Development Institute in the UK.
Although it’s entirely solvable, malnutrition remains one of the biggest challenges we face, Maxwell added.
“In some countries we have 30 and 40 per cent of children who won’t grow properly, who won’t have intellectual development, who won’t be able to work fully as adults, who will die early, who will suffer more illness. That’s a problem that will have to be solved,” he said.
During Davos, WFP is aiming to get more public and private players engaged in the battle against malnutrition. Through informal conversations and scheduled events, we will explain that malnutrition is a truly global challenge.
There is more and more research showing the devastating, permanent effects of child undernutrition.
Here are five things we want leaders here to understand:
The research is clear, this battle is winnable. The question is not can we, but will we?
WFP is participating in the World Economic Forum this week in Davos, Switzerland, to ensure that hunger -- and nutrition in particular -- remains on the radar of global leaders.
The gathering brings together people of significant influence in all sectors – from presidents and prime ministers to chief executives and heads of international agencies – to consider solutions to some of the world's most pressing problems.
This year, alongside the ongoing emergency operation in Haiti, our main theme will be nutrition and the need for the private sector to help provide innovative solutions on this front.
WFP Executive Director Josette Sheeran will be joining the forum for part of the meeting, which runs 27-31 Jan. Our Dutch corporate partner TNT is helping to cover WFP's costs, which include the setting up of a WFP food aid storage tent (see photo above by Rein Skullerud) where a number of major meetings will be held.
Key WFP-led events are:
The annual meeting of the World Economic Forum, often referred to simply as Davos after the Swiss town where it is held, is attended by leaders from industry, government and civil society. It’s a forum where leaders can talk about the difficult challenges facing the world and discuss ways to address them.
WFP Executive Director Josette Sheeran recorded this message for Davos while in Haiti last week.
During the Davos summit, Josette Sheeran spoke to the BBC about the situation in Haiti in this interview.