A partner of WFP, Michael Kors launched his brand’s Watch Hunger Stop campaign for the second year in a row on October 1 to support World Food Day.
World Food Day is October 16, but Michael Kors is rallying support all month long to raise funds and awareness for WFP’s School Meals Programme—so more children around the world can experience the hope that comes with zero hunger and a chance at a brighter future.
The focus of the Watch Hunger Stop campaign is a new limited-edition 100 Series timepiece; for each one sold, Michael Kors will donate 100 school meals to WFP. Like last year, actress Halle Berry is helping Michael Kors raise awareness for the campaign.
Customers and fans don’t have to purchase a new watch to take part and make a difference, though; they can also:
Text MKHUNGER to 50555 in the United States to donate US$5 via WFPUSA
Enter a sweepstakes for a chance to see first-hand the impact of WFP’s School Meals Programme
Visit a store on the 16th and get a free t-shirt, then post a pic with #WatchHungerStop
Add a donation to WFP on top of any purchase in October
So far, Michael Kors and customers have provided over 5 million school meals to hungry children around the world. For more information about the campaign or to sign up for the sweepstakes, go to the Michael Kors website.