A project born at breakfast

Published on 29 January 2009

This morning Executive Director Josette Sheeran, myself and others from WFP joined 11 CEOs of food companies including General Mills, Kraft, Unilever, and PepsiCo, to brainstorm about solutions to hunger. 

We had a one-hour conversation that ranged from turning indigenous foods like Cassava into something delicious, to developing packaging that you can eat  (I was the only one brave enough to take a bite of an allegedly edible tray still under development – and I must say that it needed salt or something).  But you get the idea – the conversation was far ranging and spiked with enthusiasm.  

Fortune 500 Companies want to help us to reach the bottom billion faster and smarter.  We walked away with the skeleton of an idea for project I dubbed  Project Laser Beam – a developing plan to focus this attention on a single country, yet to be chosen.  . . Stay tuned . . .  

User Experience Survey

about the author

Nancy Roman

Director of Communications, Public Policy and Private Partnerships

Nancy E. Roman became Director of Communications, Public Policy and Private Partnerships of the UN World Food Programme in August 2007. Ms Roman supervises a global staff covering operations in 80 countries.