A project born at breakfast

This morning Executive Director Josette Sheeran, myself and others from WFP joined 11 CEOs of food companies including General Mills, Kraft, Unilever, and PepsiCo, to brainstorm about solutions to hunger. 

We had a one-hour conversation that ranged from turning indigenous foods like Cassava into something delicious, to developing packaging that you can eat  (I was the only one brave enough to take a bite of an allegedly edible tray still under development – and I must say that it needed salt or something).  But you get the idea – the conversation was far ranging and spiked with enthusiasm.  

Fortune 500 Companies want to help us to reach the bottom billion faster and smarter.  We walked away with the skeleton of an idea for project I dubbed  Project Laser Beam – a developing plan to focus this attention on a single country, yet to be chosen.  . . Stay tuned . . .