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Thirty seconds. That's half a minute

Just think about how short a time period that is. And once that sinks in, watch the video below and see how much we can really achieve in 30 seconds when we work together.

What can you do in 30 seconds?

Every minute of every day, there's a hungry child who desperately needs your help...

And that's something we don't think is right.

The World Food Programme is here to get lifesaving supplies of food to children and families in urgent need.

By air. By sea. By land. Across hazardous terrain and warzones – to remote areas where people fear they’ve been forgotten. We do everything possible to reach people who are going hungry, and your help plays a huge part in this. Thank you.

You help reach the most vulnerable people – babies, children under 5, pregnant women and breastfeeding mothers.

And tonight, a child and their family will go to sleep – not hungry, but fed for the first time in months.

All that in 30 seconds or less.