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Assessment of Rice Fortification Scheme in Malkangiri District, Odisha

Author: Mr. Vijay Avinandan, M&E Officer, RAM & Evaluation Unit
The report highlights the assessment of rice fortification scheme in Malkangiri district, Odisha

The endline evaluation of the pilot project revealed that Malkangiri district possesses ample capacity for producing and distributing FR, with multiple quality checks in place to ensure that high-quality FR reaches the intended beneficiaries. However, the assessment also identified a lack of awareness and knowledge among the beneficiaries and nearest distribution stakeholder (PDS Shop) regarding the benefits of FR and the appropriate cooking methods to be employed. There existed a perception among the beneficiaries that FR was akin to “Plastic Rice” in the initial phase of pilot project resulting in their reluctance to consume it. Nevertheless, as the pilot project progressed and district administration along with local Non-Government-Organizations (NGOs), under the supervision of the World Food Programme (WFP), implemented information, education, and communication (IEC) initiatives, the beneficiaries’ understanding, and acceptance of FR experienced significant growth.