Odisha millet mission is a unique and successful model in taking millets to the millions making it important to document the learnings, best practices, field stories and experiences for other States to learn from the experience and design similar programmes. For this, IPE
Global Limited in consultation with World Food Programme (WFP) developed case studies. A qualitative research design was used, and data collection was undertaken from stakeholders at the national, state, district and field level using tools such as Focus Group Discussions (FGDs), Key Informant Interviews (Klls), and In-Depth Interviews (IDIs). Districts were sampled purposively and the most interesting stories from the community were selected for in-depth interviews to understand how OMM changed their lives.
The case studies given in this document will give a holistic understanding of how OMM has managed to make an impact on the millet value chain in Odisha leading to an increase in its demand and supply. It will discuss real life experiences around how successfully OMM strengthened millet production, value chain, distribution and consumption, keeping a gender-inclusive environment throughout the program cycle while also focussing on climate resilience. It will also give the reader a clear picture of the community's perspective around OMM and inspire people and communities to adopt similar practices.