Call for action by WFP and TNT by World Economic Forum

Published on 28 January 2005

Davos Speaking to a gathering of CEO\'s of leading international companies during the World Economic Forum meeting in Davos, Switzerland this evening, TNT CEO Peter Bakker and WFP Executive Director James Morris will make an urgent appeal for increased corporate involvement with humanitarian organisations.

CALL FOR ACTION BY WFP AND TNT AT WORLD ECONOMIC FORUM

Corporations' structural involvement with humanitarian organisations urgently needed

Speaking to a gathering of CEO's of leading international

companies during the World Economic Forum meeting in Davos,

Switzerland this evening, TNT CEO Peter Bakker and United Nations

World Food Programme Executive Director James Morris will make an

urgent appeal for increased corporate involvement with

humanitarian organisations. Partnerships such as TNT's

cooperation with the World Food Programme (WFP) are effective in

helping solve global problems and important to the future success

of companies, said the pair.

The two-year-old partnership between TNT and WFP has proved

beneficial for both parties, with the most dramatic evidence of

its value demonstrated in the aftermath of the 26 December

tsunami in Southeast Asia. Because WFP and TNT have an

established emergency response programme in place, they were able

to take quick and effective action to help victims.

TNT delivered support focusing on its core competencies such as

transporting goods by truck and plane and making available

warehouse space for storage of food and emergency equipment. A

joint TNT/WFP convoy of 20 trucks loaded with high-energy

biscuits, rice, water and diesel fuel was the first transport to

arrive in Banda Aceh. TNT was also able to provide cash funds

immediately for relief efforts. TNT staff were made available to

help coordinate warehousing and transportation and to handle

ground logistics at small airports in the disaster area.

"WFP is profoundly grateful to have a long-term partnership with

TNT, which helped us act almost immediately after the tsunami.

What TNT is doing for us and more importantly for those we

serve is just fantastic," said Morris. "Currently all eyes and

efforts are focused on Asia, but let's not forget other parts of

the world where millions are desperately in need of help. We

urgently call upon major companies to duplicate this kind of

support and offer their expertise. It clearly works."

Bakker commented on the benefits companies can gain from

humanitarian partnerships. "Taking responsibility of our world is

all about combining efforts, skills and strengths," he said. "We

have seen company pride and corporate reputation improve as a

result of our involvement with WFP. In the service industry we

are in, a more motivated workforce will provide a competitive

edge. To attract the best possible new talent for TNT, we also

have to listen to the ideas and concerns of future corporate

leaders. Companies that show real commitment to corporate social

responsibility will be able to attract new talent to their ranks,

and enlisting the support of high-potential individuals is

essential for future success of joint corporate and humanitarian

efforts."

Global research supports TNT's belief in corporate benefits of

humanitarian partnerships

TNT recently commissioned research agency Trendbox to conduct a

global survey among more than 1,300 next-generation managers. The

survey revealed that these individuals are concerned about the

world and about mankind. Respondents believe that humanitarian

issues wars and conflicts, terrorism, environmental problems,

hunger and poverty are much more threatening to the world than

current CEOs, as shown in a 2004 survey.

The survey also revealed that companies must act to convince the

next generation that they care about humanitarian issues. It

showed that the next generation is skeptical of companies'

willingness to help solve global problems, and that today's

high-potential employees want to work for companies that have

well-defined corporate values and purposes, and engage in

enterprise development.

The trendbox survey can be found at www.tpg.com

For further information, please contact:

Tanno Massar,

Director TPG Media Relations

Tel: + 31 20 500 6171

Mobile: +31 6 205 432 41

E-mail: Tanno.Massar@tpg.com

Daphne Andriesse,

Senior Press Officer TPG Media Relations

Tel: + 31 20 500 6224

Mobile: +31 6 109 187 90

E-mail: Daphne.Andriesse@tpg.com