Head of Web - Italy HQ
The world’s largest online hunger-fighting game just hit a historic milestone. Today, Freerice.com reached one million registered players, who together are feeding the world’s hungry through donations of rice to the UN World Food Programme (WFP).
ROME-- Freerice players have already donated nearly 100 billion grains of rice since the game’s launch in 2007—enough to feed almost five million people for a day.
“When one million people each do their small part, the collective effect is beyond impressive—it’s extraordinary,” said Nancy Roman, WFP Director of Communications, Public Policy and Private Partnerships. “Beyond the remarkable benefits for those most in need, this is a significant milestone for WFP in our mission to engage millions of people online in the fight against hunger.”
Freerice players can choose from 45,000 questions in various subjects, including vocabulary, flags of the world and literature, and in six languages: English, Spanish, Italian, French, Chinese and Korean.
Freerice is not your average trivia game. With each correct answer, ten grains of rice are donated to WFP to feed hungry people around the world, paid for by sponsored banners on the site. With one in seven people in the world suffering from chronic hunger, every grain of rice counts.
“One of the most exciting things about Freerice is its global appeal,” said Roman. “Players from all over the world and from all walks of life are coming together to play for a cause.”
Indeed, the one million registered Freerice players hail from 179 countries and answer almost 2.5 million trivia questions daily. Players can test their knowledge as individuals or as members of one of the 28,000 Freerice groups, challenging each other in Freerice competitions while donating tens of millions of grains of rice.
Recently Freerice was named one of the best charity sites of 2011 by Netted, an online publication by the Webbys that covers the best of the web.
Since June 2011, all rice raised has supported WFP’s activities in Cambodia, where WFP is purchasing rice locally for use in its school meals programmes. By encouraging kids to attend school and helping them to learn better when they get there, daily school meals are an essential investment in the next generation.
View the Freerice infographic here
View the Freerice video PSA here